The platform is rolling out a new feature that enables them to cut down on the volume of AI-made media appearing in their streams. This step comes as the company disclosed that it now features over 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a global launch. This shift coincides with a surge in AI-generated material, driven by new AI video creators.
AI Proliferation Online
It has been noted that nearly a tenth of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this content is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is often absurd or dreamlike.
“We know from our community that many people like content made with AI tools, from AI artwork to educational videos, and we aim to provide users the power to see more or less of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its network tagged as AI-generated. Overall, more than 100 m media items are submitted to the service daily, making clips made by AI a limited percentage of its total content library.
User Control Features
Users will be capable of reduce or increase the amount of AI content they view by using the topic control setting in the app and selecting “AI-generated content”. Other topics that can already be controlled under the filter encompass news, fashion, aesthetics, and choreography.
Platform Guidelines
The platform’s policies oblige content makers to tag convincing artificially created content, and it bans malicious deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its terms of service.
Furthermore, the app will henceforth attach an AI-generated watermark to content made using its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This step is aimed to deter users from attempting to circumvent the tagging system.
Educational Initiatives
TikTok is additionally launching a $2 million AI literacy fund for experts and institutions to produce educational content about ethical AI use. This project will assist non-profit groups focused on training programming and robotics.
Content Safety Approach
TikTok has supported its content review process, during controversy over plans to make redundant hundreds of content moderators in the United Kingdom. The company is planning to eliminate 439 jobs in its user protection team in London, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A company official explained that human moderation would still have a role, but automated tools can protect employees by eliminating the most distressing content before it has to be seen by people. The company announced a significant reduction in explicit and harmful content seen by content reviewers over the past year due to reliance on its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
